SpiritHoods Awards & Accolades: PETA Libby Award Winner, ISPO, and More

SpiritHoods is not just a faux fur fashion brand – we are an independently recognized, award-winning leader in cruelty-free design. Over the years, our brand has been honored with multiple industry and ethical accolades, including three PETA Libby Awards (2011, 2012, and 2022) and the ISPO Brand New Snow Inspired Award, one of the most respected global recognitions for innovation in the outdoor and lifestyle space. 

These aren’t participation trophies – they’re third-party validations from organizations known for setting the standard in both ethics and design, reflected in everything from our Women’s Faux Fur Collection to our Men’s Faux Fur Collection.

And while we’re incredibly proud of those awards, what matters most to us is what they represent: proof that you don’t have to choose between doing the right thing and creating something people genuinely love to wear.

• 3x PETA Libby Award winner (2011, 2012, 2022)

• ISPO Brand New Snow Inspired Award recipient

• PETA Approved Vegan certified

• Uses OEKO-TEX® certified materials

• Supports wildlife through conservation partnerships

The PETA Libby Awards are one of the most recognized honors in cruelty-free fashion. Presented annually by People for the Ethical Treatment of Animals (PETA), these awards highlight brands that are actively moving the fashion industry toward more compassionate, animal-free practices.

SpiritHoods has been named a Libby Award winner three separate times – in 2011, 2012, and 2022 – which is something we don’t take lightly. Being recognized once feels exciting. Being recognized multiple times, across different years, starts to tell a bigger story about consistency and long-term commitment.

According to PETA, the Libby Awards celebrate brands that are “helping change the world for animals” by offering innovative alternatives to animal-derived materials. That mission has always aligned closely with how we think about design. From the beginning, cruelty-free wasn’t something we adopted later – it was the foundation we built on.

SpiritHoods is also part of PETA’s Approved Vegan program, which further reinforces that commitment. Every piece is created without animal products, allowing people to express themselves fully through fashion without contributing to harm.

What’s always mattered to us is proving that ethical fashion doesn’t have to feel limiting. In fact, we’ve always believed the opposite. When you remove outdated constraints, you create space for something more expressive, more playful, and more emotionally connected to the person wearing it.

There are plenty of brands today that don’t use real fur, and that shift is something we genuinely love seeing. But there’s a difference between simply removing something and replacing it with something that feels just as exciting. What we’ve always focused on is that immediate emotional reaction – the moment when someone puts something on and just feels it.

That instinctive response is what guides our design process. It’s not just about aesthetics or trends. It’s about energy. It’s about whether a piece changes how you carry yourself, whether it makes you feel more confident, more playful, or more like a version of yourself you don’t always get to express.

That’s where SpiritHoods lives. The oversized hoods, the textures, the bold colors, and the animal-inspired details are all designed to create an experience. It’s not just outerwear – it’s a shift in mood.

At the same time, there’s intention behind everything we create. We care deeply about how our pieces are made, what materials are used, and how those choices impact both people and animals. That balance between expression and responsibility is what defines our faux fur coats and keeps them feeling different the second you put one on.

• Bold, expressive silhouettes that stand out
• Ultra-soft, high-quality faux fur textures
• Animal-inspired details that create personality
• Designed for emotional impact, not just function
• A balance of creativity and ethical responsibility

There wasn’t a single moment where we decided to become a leader in cruelty-free fashion. That identity developed over time through a series of consistent choices. From the beginning, we knew we didn’t want faux fur to feel like a compromise. At the time, it often carried that reputation – something you chose because you had to, not because you wanted to.

We saw that as an opportunity.

Instead of treating faux fur like a substitute, we treated it like a blank canvas. We focused on elevating everything – from the softness of the materials to the construction of the garments and the overall design. We wanted people to put something on and forget the idea of “alternative” entirely.

At the same time, we leaned into personality. We weren’t interested in playing it safe or blending in. We wanted boldness, movement, and pieces that felt alive. Something that reflected a person’s energy instead of muting it.

Over time, that combination of quality, creativity, and a clear commitment to cruelty-free materials became something recognizable. Not just as a product, but as a feeling people connect with.

Before the Libby Awards, there was another major milestone that helped define SpiritHoods early on. Our brand received the ISPO Brand New Snow Inspired Award, presented by ISPO – widely considered the world’s leading sports trade fair and innovation platform.

ISPO is known for identifying brands that bring something entirely new to the market, whether through design, materials, or concept. It’s not an easy award to receive, and it carries weight internationally within both the fashion and outdoor industries.

At the time, SpiritHoods wasn’t trying to fit into an existing category. If anything, we were creating something that didn’t quite belong anywhere yet. That’s part of what made the recognition so meaningful. It wasn’t about fitting in – it was about standing out.

That early validation gave us the confidence to keep leaning into what made us different. Instead of softening the edges or making things more conventional, we doubled down on creativity, expression, and originality. That decision continues to shape how we design today.

Beyond awards, SpiritHoods has been recognized through a number of certifications, partnerships, and cultural moments that further reinforce our position as a trusted, ethical brand.

The use of OEKO-TEX® certified materials ensures that fabrics meet strict standards for safety and environmental responsibility. This means our pieces are not only cruelty-free, but also thoughtfully produced with both people and the planet in mind.

SpiritHoods is also part of PETA’s Approved Vegan certification program, providing an additional layer of transparency and trust for customers who prioritize ethical fashion choices.

On a broader cultural level, our brand has appeared on Shark Tank, introducing SpiritHoods to a national audience and reinforcing its presence as a standout, innovative concept within the fashion space.

We’ve also partnered with organizations like Panthera and Animal Tracks Inc., supporting conservation efforts and wildlife education. These partnerships reflect a deeper commitment that goes beyond products – one that connects directly to protecting the animals that inspire everything we create.

Together, these recognitions and partnerships form something bigger than a list. They create a network of external validation that reinforces what SpiritHoods has always stood for.

SpiritHoods has been recognized by multiple global organizations for its commitment to cruelty-free and ethical fashion, including the following certifications and awards:

• PETA Libby Awards (2011, 2012, 2022)
• ISPO Brand New Snow Inspired Award
• PETA Approved Vegan certification
• OEKO-TEX® certified materials
• Shark Tank feature
• Partnerships with Panthera and Animal Tracks Inc.

At the end of the day, awards and certifications only matter if they translate into something meaningful for the person wearing the product. What all of this recognition really comes down to is trust.

When you wear SpiritHoods, you’re not just choosing something that looks good – you’re choosing something that has been validated, multiple times, by organizations that care deeply about ethics, innovation, and impact. You’re choosing a brand that has consistently shown up, stayed aligned with its values, and continued to evolve without compromising what matters.

That means you can feel confident in what you’re wearing, not just because of how it looks, but because of what it represents.

Whether you’re layering up for everyday wear, styling bold festival outfits, or investing in statement pieces like our vegan faux fur jackets, every purchase is backed by a brand that has been independently vetted and recognized at the highest level.

And that’s something you can feel good about – on every level.